Cafe Opening Consultant & Trainer

From empty space to first pour, done right.

I help cafe owners open their shops end to end: setup, systems, and the staff training that makes a soft opening feel like you've been running for years.

Start a project See how it works
40+
Locations opened
500+
Baristas trained
5 yrs
In cafe operations
The pipeline

One sequence, run the same way every time.

Openings break down in the gaps between steps. I run all four as one continuous handoff so nothing falls through.

01

Sourcing

Everything you need to operate.

  • Coffees & teas
  • Espresso machines & grinders
  • Full bar setup & equipment
02

Menu development

A drink lineup built around your concept.

  • Custom menu & drink development
  • Recipes dialed in to spec
  • Branded recipe book
03

Training

Where most openings live or die.

  • Production & bar skills
  • Open-to-close & SOPs
  • Service & speed standards
04

Soft open

Live, with me on the floor.

  • Real-service coaching
  • Bottleneck fixes
  • Handoff to your team
What you can bring me in for

Two ways to work together.

Pick the full setup-to-launch partnership, or just the staff training piece if your team is what you need.

Most complete

The Full Package

Everything it takes to open, handled with you over one to two weeks. I source your machines, grinders, coffees, and teas, build your menu, and write the recipe book that keeps every drink the same long after I'm gone. Then I train your whole team and set up the systems that run your cafe day to day. You walk in opening morning with a finished bar, a trained crew, and nothing left to figure out.

From $14,000
  • Training & operations: production, bar workflow, full open-to-close, and SOPs your team runs the same way every time
  • Menu & drink development built around your concept
  • Custom recipe book, a build sheet for every item, so any barista makes every drink to spec
  • Sourcing: coffees, teas, espresso machines, grinders, and the full bar setup
Start a project

Staff Training Intensive

A full week on-site, fully embedded with your team and focused entirely on the bar. We dial in your espresso, sharpen milk and latte art, and build the speed and workflow that hold up when the morning rush hits. By the time I leave, your crew isn't just trained. They own the bar. If you already have a menu, I get your team running your drinks to spec. If you're starting from a standard espresso setup, we build the fundamentals from the ground up.

From $6,000
  • Espresso extraction & dial-in
  • Milk frothing & latte-art fundamentals
  • Your existing menu, trained to spec
  • Bar speed, workflow & service standards
  • Hands-on shift & ops training
Book training

Travel & lodging billed separately. I work anywhere.

Who you're working with

Five years inside cafe operations, not a deck.

I've spent five years in coffee operations, and I've been part of 40+ cafe openings, hands-on from pre-start setup through soft opening. Much of that came as a trainer for Haraz Coffee House, where I helped open location after location: building the bar, setting the systems, and training the teams who'd run them.

Now I bring that same playbook to independent owners directly, whether you're still scouting a lease or weeks from your first pour. I work on the floor, not from a binder, and the goal is always the same: leave you with a shop and a team that don't need me anymore.

Deen coaching a barista at the espresso machine during training
Deen walking a trainee through espresso dial-in on the bar
What owners say

Teams that opened ready.

"Deen had our whole team running confidently by day one. The soft opening felt like we'd been doing it for months."

Syed · Owner · Irving, TX

"The bar workflow he set up is still exactly how we run today. He thinks about the things you don't know to ask about."

Manna · Owner · Fremont, CA

"Easy to work with and genuinely cares that you succeed after he leaves. Worth every dollar."

Noor · Owner · Orlando, FL
Start a project

Tell me about your opening.

Where you are, what you're planning, and what you need help with. I'll get back to you with how I'd approach it.

Thanks, your inquiry is on its way. I'll get back to you soon.